CoStar, Tourism Economics upgrade U.S. hotel growth forecast
Why this matters
The upward revision to U.S. hotel growth forecasts by CoStar and Tourism Economics signals a cautiously optimistic recalibration of institutional expectations for hospitality real estate. An increase in RevPAR and ADR projections suggests that demand recovery is outpacing earlier assumptions, potentially reflecting stronger consumer confidence and travel activity. The anticipated rise in GOPPAR further implies improving operational profitability, which could support more robust underwriting and valuation metrics for hotel assets. For allocators and lenders, this adjustment may influence capital allocation decisions within the sector, encouraging renewed interest in hotel investments that had been tempered by pandemic-era uncertainty and inflationary pressures. It also hints at a possible tightening in lending conditions becoming less acute, as improved cash flow prospects reduce risk premiums. However, the forecast horizon through 2026-27 underscores that recovery remains gradual, not a swift rebound, reinforcing the need for selective positioning and scrutiny of market subsegments. Overall, the revised outlook reflects evolving fundamentals that could recalibrate risk-return profiles in hospitality, affecting capital flows and portfolio strategies amid a still-fluid macroeconomic environment.
Editorial analysis · AI-assisted
On the RET wire
- One of 108 hospitality stories tracked on the wire in August 2026. All Hospitality coverage →
- 15 stories mentioning CoStar on the wire in the past 90 days. CoStar coverage →
Computed from Real Estate Trail’s own tracked coverage
CoStar and Tourism Economics raised their 2026-27 U.S. hotel outlook at the Hotel Data Conference, lifting RevPAR by 1.6 ppts and ADR by 1.1 ppts, with GOPPAR forecast to rise 4% in 2026.
External link. Real Estate Trail does not republish source content.
Related coverage — Hospitality
Outdated Revenue Tools Become a Portfolio Performance Risk
Argues that Excel-based revenue workflows create costly decision delays across hotel portfolios, and outlines what an effective RMS should deliver in terms of explainability, consolidation, and total cost of ownership.
Remington Hospitality Builds Centralized In-House Social Media Division Across Portfolio
Remington Hospitality's centralized in-house social media team has generated $3M+ in attributable revenue and a 37:1 return on ad spend across its hotel portfolio since launch.
U.S. hotel results for week ending 1 August
U.S. hotel RevPAR rose 7.3% year-over-year for the week ending 1 August 2026, with Philadelphia and St. Louis leading Top 25 Markets while Las Vegas posted the steepest declines.
HOSPA Professional Development receives Savoy Educational Trust grant to support self-funded learners
HOSPA Professional Development received a Savoy Educational Trust grant to fund scholarships for self-funded learners in finance, revenue management and asset management courses.
Marx Realty to Reposition 430 Park Avenue With $68 Million Hospitality Initiative
When you walk into a building developed by Marx Realty , you might find yourself curious if you accidentally skipped work and entered a luxury hotel — and that’s exactly what Marx wants. Marx, known for its hospitalit…
Either everyone is a VIP or Nobody is
A hotel operations veteran argues that true luxury service means personalizing attention for every guest, not prioritizing one "VIP" at the expense of everyone else.