Privacy policy

Real Estate Trail (“Real Estate Trail,” “we,” “us”) operates realestatetrail.com (the “Site”), a commercial real estate news aggregation service and press release archive. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using the Site, you agree to this Policy.

Information we collect

Information you provide to us:

• Newsletter. Your email address when you subscribe to The Brief.
• Contact form. Your name, email address, and message.
• Press release submissions. Company name, contact name, contact email, the release headline and body, market and sector classification, and any source URL you provide.

Information collected automatically:

• Usage and device data through analytics, including pages viewed, the referring page, approximate location, and browser and device type, collected via Google Analytics 4.
• Cookies and similar technologies, as described below.

We do not require you to create an account, and we do not collect payment information through the Site.

How we use information

• To send the newsletter you requested and to let you unsubscribe.
• To respond to contact inquiries and to review press release submissions.
• To operate, secure, and improve the Site and to understand aggregate usage.
• To comply with legal obligations and to respond to rights holder requests.

Cookies and analytics

The Site uses cookies and similar technologies for analytics through Google Analytics 4, and, where enabled, for advertising. Analytics helps us understand how the Site is used. You can control cookies through your browser settings, though disabling them may affect some features. For Google Analytics, you can opt out using Google’s browser add-on.

Advertising

The Site may display advertising provided by third party networks, such as Google AdSense. These partners may use cookies and device identifiers to serve and measure advertising. We do not share the contents of your contact or submission forms with advertisers.

Sharing of information

We do not sell your personal information. We share information only with service providers who help us operate the Site, such as email delivery and analytics providers, and as required by law or to respond to valid legal or rights holder requests. Information submitted through the contact or press release forms is used for editorial follow-up and is not shared with unrelated third parties.

Data retention

We retain newsletter subscriptions until you unsubscribe. Contact messages and press release submissions are retained for editorial and record keeping purposes. Analytics data is retained according to our analytics provider’s settings.

Your choices and rights

• Unsubscribe from the newsletter at any time using the link in any email.
• Request access to, correction of, or deletion of information you have submitted by contacting us.
• Depending on where you live, you may have additional rights under laws such as the GDPR or CCPA, including the right to access or delete personal information and to opt out of sale. We do not sell personal information.

Third party links

The Site links to articles and sources operated by third parties. We are not responsible for the privacy practices or content of those sites. Please review their policies separately.

Children

The Site is intended for a professional audience and is not directed to children under 16. We do not knowingly collect information from children.

Security

We take reasonable measures to protect information submitted through the Site. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Changes to this Policy

We may update this Policy from time to time. The effective date above indicates when it was last revised. Continued use of the Site after changes constitutes acceptance.

Contact

Questions, or requests regarding your information, can be sent through our contact page at /contact.