91% of Hotel Chains Use AI but Only 28% Have a Strategy, Choice Hotels Acquires Harvest Hosts for $130M, Is Your Agency Selling You AI Pixie Dust?
Why this matters
Hospitality has separated by chain scale and demand segment, with luxury and resort outperforming and select-service holding pricing power on a leaner cost base. New construction starts remain at multi-decade lows, which has supported in-place RevPAR and made conversions of soft-branded flags an increasingly active part of transaction velocity. For sponsors with operational expertise, the sector continues to offer one of the more compelling income-plus-appreciation profiles available across CRE.
Editorial analysis · Real Estate Trail Editorial
On the RET wire
- Disclosed hospitality deal value tracked in October 2026: $350M across 2 reported transactions. All Hospitality coverage →
- 8 stories mentioning Choice Hotels on the wire in the past 90 days. Choice Hotels coverage →
Computed from Real Estate Trail’s own tracked coverage
Thursday opened October with h2c's study of 113 hotel chains finding 91% use AI but only 28% have a company-wide strategy, Choice Hotels acquiring RV travel membership platform Harvest Hosts for $130M, and Americas Gr…
External link. Real Estate Trail does not republish source content.
Related coverage — Hospitality
Related Ross Reaches Agreement on Second Palm Beach Convention Center Hotel
The Palm Beach County Commission and Related Ross have agreed on a deal that will allow a second hotel at the Palm Beach Convention Center. Under the sale-leaseback deal, the developer will sell a parking lot near the…
Ocean Casino Resort Announces Plans for Expansion and Transformation of The Cove with $14 Million Investment
Elevated high-limit slot destination is set to debut new look with expanded gaming, refined coastal-inspired design and enhanced guest amenities ATLANTIC CITY, N.J., Oct. 1, 2026 /PRNewswire/ -- Ocean Casino Resort is…
Hapi Eliminates the Guesswork by Connecting Guest Identity Across Hotel Systems
Hapi launched Guest Identity and Data Lakehouse to resolve fragmented guest records into a single golden profile across PMS, spa, loyalty, and other hotel systems in real time.
Recast: Why clean hotel data will make or break AI
Revinate's Hotel Moment podcast features Triptease co-founder Charlie Osmond on why clean, connected guest data is the foundation for effective AI in hotel marketing and direct bookings.
Beyond the Top Line: Italy's Secret Profit Recipe
Italy leads Southern Europe in occupancy at 51.2% in H1 2026, with foreign traveller spend up 4.8% YoY in June, but the article shifts focus to what drives hotel profitability below the top line.
Crescent Real Estate Sells Hotel at Avalon in Alpharetta, Georgia for $220M
ALPHARETTA, GA. — Crescent Real Estate LLC has sold The Hotel at Avalon, a 330-room hotel within the Avalon mixed-use campus in Alpharetta, a northern suburb of Atlanta. A joint venture featuring Austin-based Endeavor…