Crescent Real Estate Sells Hotel at Avalon in Alpharetta, Georgia for $220M
Why this matters
Hospitality has separated by chain scale and demand segment, with luxury and resort outperforming and select-service holding pricing power on a leaner cost base. New construction starts remain at multi-decade lows, which has supported in-place RevPAR and made conversions of soft-branded flags an increasingly active part of transaction velocity. Atlanta multifamily concessions have started to compress in the Inner Perimeter, and industrial demand along the I-85 corridor remains durable. Office bifurcation is pronounced. For sponsors with operational expertise, the sector continues to offer one of the more compelling income-plus-appreciation profiles available across CRE.
Editorial analysis · Real Estate Trail Editorial
On the RET wire
- The second Atlanta story tracked on the wire in October 2026. All Atlanta coverage →
- One of 27 hospitality stories tracked on the wire in October 2026. All Hospitality coverage →
Computed from Real Estate Trail’s own tracked coverage
ALPHARETTA, GA. — Crescent Real Estate LLC has sold The Hotel at Avalon, a 330-room hotel within the Avalon mixed-use campus in Alpharetta, a northern suburb of Atlanta. A joint venture featuring Austin-based Endeavor…
External link. Real Estate Trail does not republish source content.
Related coverage — Atlanta · Hospitality
Argent Expands Its Atlanta Office ESOP Practice and Opens A New Kansas City Office
KANSAS CITY, Mo., Oct. 1, 2026 /PRNewswire/ -- Argent Trust Company is pleased to announce the opening of its new Employee Stock Ownership Plan (ESOP) practice in Kansas City, expanding the firm's national ESOP practi…
Firestone Partners and Matterhorn Venture Partners Acquire Multi-Tenant Industrial Property in Marietta, GA
ATLANTA, Sept. 30, 2026 /PRNewswire/ -- Firestone Partners ("Firestone") and Matterhorn Venture Partners ("MVP") are pleased to announce the acquisition of a 14,400-square-foot, six-suite small-bay industrial building…
JLL Arranges Sale of 270-Unit Apartment Community Near Myrtle Beach
LITTLE RIVER, S.C. — JLL has arranged the sale of The Lorrel, a 270-unit, garden-style apartment community located at 3465 Sandler Blvd. in Little River, a suburb of Myrtle Beach. Atlanta-based ANiMAL Group purchased…
Parkside Adds to Atlanta Office Holdings
Parkside Partners bought The Peachtree, a 21-story building at 1355 Peachtree St., intending to undertake a significant makeover. Coastal States Bank provided acquisition financing. The seller was a joint venture led…
Connolly Unveils First Wave of Tenants at Publix-Anchored Shopping Center in Metro Atlanta
WOODSTOCK, GA. — Connolly has unveiled its first wave of tenants at Woodstock Mill District, a 118,000-square-foot shopping center underway in downtown Woodstock, roughly 30 miles northwest of Atlanta. Woodstock Mill…
Avalora's VAIA is First AI Assistant to Complete HTNG Express PMS Integration
VAIA becomes the first AI assistant validated against the AHLA's HTNG Express PMS standard, enabling standardized connectivity with PMS platforms including Visual Matrix.