Your Hotel's Booking Engine Wasn't a Marketing Decision. Maybe It Should Have Been.
Why this matters
Hospitality has separated by chain scale and demand segment, with luxury and resort outperforming and select-service holding pricing power on a leaner cost base. New construction starts remain at multi-decade lows, which has supported in-place RevPAR and made conversions of soft-branded flags an increasingly active part of transaction velocity. For sponsors with operational expertise, the sector continues to offer one of the more compelling income-plus-appreciation profiles available across CRE.
Editorial analysis · Real Estate Trail Editorial
On the RET wire
- Disclosed hospitality deal value tracked in November 2026: $562M across 6 reported transactions. All Hospitality coverage →
Computed from Real Estate Trail’s own tracked coverage
Hotels often let operations or IT choose the booking engine, leaving marketing without influence over the conversion step that determines direct booking ROI.
External link. Real Estate Trail does not republish source content.
Related coverage — Hospitality
Select Registry Announces 2026 Craft Lodging Award Winners
Celebrating Excellence Across Our Portfolio of Quality-Assured Craft Lodging Properties KANSAS CITY, Mo., Nov. 11, 2026 /PRNewswire/ -- Select Registry is proud to announce the winners of the 2026 Craft Lodging Awards…
JLL Arranges Loan for Refinancing of 106-Room Hotel in Fort Worth
FORT WORTH, TEXAS — JLL has arranged a loan of an undisclosed amount for the refinancing of Bowie House, a 106-room boutique hotel located in Fort Worth’s Cultural District. Bowie House, which is part of the Auberge C…
Solving the ironing board problem: automated guest messaging that eliminates the admin
Mews Director of Product Adam Britton explains how the PMS's new Guest Messaging and Automations features consolidate multi-channel guest comms and use AI to route tasks, trigger personalized messages, and manage loya…
JLL Arranges $386M Construction Loan for InterContinental Orlando Hotel Project
ORLANDO, FLA. — JLL has arranged a $386 million construction loan for the development of InterContinental Orlando, a 700-room hotel located at 8001 International Drive in Orlando. Set to open in 2029, the 12-story hot…
Songy Highroads, Matthews Southwest Top Out 444-Room Signia Hilton Savannah Hotel
SAVANNAH, GA. — Songy Highroads and Matthews Southwest Hospitality have topped out Signia Hotel Savannah, a 444-room hotel for the recently expanded Savannah Convention Center. Songy Highroads and Matthews Southwest H…
CityHub's Remco Gerritsen on Solo Travel and Revenue per Square Meter, Steve Rushmore on Key Money, Paris and London Set October Records
Wednesday brought a Brand Insiders conversation on why half of CityHub's guests now travel alone, and Steve Rushmore's case that key money in a management agreement is never free money.