Work Underway on New $116M Sedona Resort
Why this matters
Hospitality has separated by chain scale and demand segment, with luxury and resort outperforming and select-service holding pricing power on a leaner cost base. New construction starts remain at multi-decade lows, which has supported in-place RevPAR and made conversions of soft-branded flags an increasingly active part of transaction velocity. For sponsors with operational expertise, the sector continues to offer one of the more compelling income-plus-appreciation profiles available across CRE.
Editorial analysis · Real Estate Trail Editorial
On the RET wire
- Disclosed hospitality deal value tracked in September 2026: $5B across 15 reported transactions. All Hospitality coverage →
Computed from Real Estate Trail’s own tracked coverage
R.D. Olson Construction has broken ground on the $116 million, 70-key Senoa Resort & Spa on 11.5 acres in Sedona, Arizona, with an opening slated for late 2028. The villa-style wellness resort will be located at 150 S…
External link. Real Estate Trail does not republish source content.
Related coverage — Hospitality
GCSTIMES Brings Space Identity and Hotel Credential Innovation to EquipHotel Paris 2026
GCSTIMES presents its Open Lock Modernization concept at EquipHotel Paris 2026, offering hotels a third path to upgrade digital access layers without replacing functional physical lock infrastructure.
How the InterContinental Sydney Coogee Beach Used Canary to Level Up Their Guest Experience
InterContinental Sydney Coogee Beach deployed Canary Technologies' platform across mobile check-in, AI messaging, upsells and digital authorisations, handling 8,000+ guest interactions monthly.
Wyndham Grand Orlando Resort Bonnet Creek
Wyndham Grand Orlando Resort Bonnet Creek deployed IRIS mobile ordering and digital guest directory, generating 350+ digital F&B orders per month within the first 3 months of go-live.
Emerging Travel Group Expands ETG Marketing Hub with Hundreds of Advertising Channels
ETG Marketing Hub expands to hundreds of advertising channels including social, CTV, DOOH and audio, using ETG's first-party travel data to help hotels, airlines and tourism boards reach targeted audiences.
Better Hotel Reviews Start Before the Guest Checks Out.
Lodging Interactive promotes CruVu, its in-stay feedback tool, arguing that capturing guest concerns before checkout prevents negative public reviews and enables real-time service recovery.
Gencom, White Bridge Capital Purchase 652-Room InterContinental Miami Hotel
MIAMI — A partnership between Gencom and locally based White Bridge Capital has purchased the InterContinental Miami, a 652-room hotel located at 100 Chopin Plaza in downtown Miami. Strategic Hotels & Resorts sold the…