Three in Four Travellers Say Sustainability Matters as Trip.com Launches My Travel Impact to Help Turn Intent into Action
Why this matters
Hospitality has separated by chain scale and demand segment, with luxury and resort outperforming and select-service holding pricing power on a leaner cost base. New construction starts remain at multi-decade lows, which has supported in-place RevPAR and made conversions of soft-branded flags an increasingly active part of transaction velocity. For sponsors with operational expertise, the sector continues to offer one of the more compelling income-plus-appreciation profiles available across CRE.
Editorial analysis · Real Estate Trail Editorial
On the RET wire
- Disclosed hospitality deal value tracked in October 2026: $1.2B across 9 reported transactions. All Hospitality coverage →
Computed from Real Estate Trail’s own tracked coverage
Trip.com Group's survey of 8,777 travellers across 29 markets finds 75% value sustainability, prompting the launch of My Travel Impact, an in-app dashboard consolidating sustainable hotel, flight and rail choices.
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