Roomiy Finance CEO Khal Ladha Takes On the OTAs to Put Billions Back in Hotel Owners' Hands
Why this matters
Hospitality has separated by chain scale and demand segment, with luxury and resort outperforming and select-service holding pricing power on a leaner cost base. New construction starts remain at multi-decade lows, which has supported in-place RevPAR and made conversions of soft-branded flags an increasingly active part of transaction velocity. For sponsors with operational expertise, the sector continues to offer one of the more compelling income-plus-appreciation profiles available across CRE.
Editorial analysis · Real Estate Trail Editorial
On the RET wire
- Disclosed hospitality deal value tracked in October 2026: $362M across 3 reported transactions. All Hospitality coverage →
Computed from Real Estate Trail’s own tracked coverage
Roomiy Finance co-founder Khal Ladha describes his flat-fee, 0% commission distribution model designed to shift more booking revenue back to hotel owners and franchisees.
External link. Real Estate Trail does not republish source content.
Related coverage — Hospitality
Build the hotel you want to run, not the one your tech allows
Cactus Cove Inn owner Matt Marrs shares how migrating to Mews PMS helped scale a mixed portfolio of hotels, STRs and RV parks while enabling creative, family-focused guest experiences.
Stop Chasing the Market: Build a Revenue Strategy That Stays Ahead
Opinion piece arguing that reactive pricing is not a strategy, with practical guidance on segment-level forecasting, yield management, and reading demand signals before the market shifts.
WTTC Members Announce $2BN Investment Commitment in Malta, Reflecting Strong Confidence in the Government’s Tourism Vision
WTTC members pledged $2BN in new investment in Malta at the 26th Global Summit in Valletta, as the country posted the highest tourism GDP growth in Europe at 16.8% in 2025.
India Selected to Host WTTC Global Summit 2027, the World’s Most Important Tourism Event
India beat 21 other destinations to host the 2027 WTTC Global Summit in Delhi, as WTTC forecasts the country's travel and tourism economy will nearly double to $527 billion by 2036.
Winning the Travel Advisor’s Eye Starts with GDS Content
A podcast episode argues that incomplete or inaccurate GDS content causes hotels to be filtered out before price competition even begins, framing content quality as a revenue and discoverability issue.
Leadership and Motivation: What Really Drives Employee Performance
EHL's Dr. Sébastien Fernandez argues leaders cannot directly motivate employees but can create conditions, built on trust and psychological safety, where motivation emerges naturally.