Have Hotel Websites Become the Least Important Part of the Journey?, Expedia Adds 30+ AI Features as European Trust Lags, Boutique Hotels Win on Specificity at BLLA 2026
Why this matters
Hospitality has separated by chain scale and demand segment, with luxury and resort outperforming and select-service holding pricing power on a leaner cost base. New construction starts remain at multi-decade lows, which has supported in-place RevPAR and made conversions of soft-branded flags an increasingly active part of transaction velocity. For sponsors with operational expertise, the sector continues to offer one of the more compelling income-plus-appreciation profiles available across CRE.
Editorial analysis · Real Estate Trail Editorial
On the RET wire
- Disclosed hospitality deal value tracked in October 2026: $1.2B across 10 reported transactions. All Hospitality coverage →
Computed from Real Estate Trail’s own tracked coverage
Thursday brought a World Panel viewpoint on whether hotel websites are now the least important part of the customer journey, Expedia's 30-plus AI features against Phocuswright's finding that fewer than one in four Eur…
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