Digital marketing decoded: Budgeting 101
Why this matters
Hospitality has separated by chain scale and demand segment, with luxury and resort outperforming and select-service holding pricing power on a leaner cost base. New construction starts remain at multi-decade lows, which has supported in-place RevPAR and made conversions of soft-branded flags an increasingly active part of transaction velocity. For sponsors with operational expertise, the sector continues to offer one of the more compelling income-plus-appreciation profiles available across CRE.
Editorial analysis · Real Estate Trail Editorial
On the RET wire
- Disclosed hospitality deal value tracked in August 2026: $10.4B across 9 reported transactions. All Hospitality coverage →
Computed from Real Estate Trail’s own tracked coverage
A downloadable guide for hotel marketers on building a 2027 digital marketing budget using cost of acquisition, ROAS benchmarks, and direct vs. OTA net revenue comparisons.
External link. Real Estate Trail does not republish source content.
Related coverage — Hospitality
Disney's Lakeshore Lodge Opens July 1, 2027, with Nature-Inspired Guest Rooms Rooted in Disney Storytelling
The new waterfront resort will welcome guests with a variety of accommodations that bring beloved Disney stories to life through the beauty of nature LAKE BUENA VISTA, Fla., Aug. 27, 2026 /PRNewswire/ -- Today, Disney…
Crescent Hotels & Resorts Promotes Kristi Kastrounis to Senior Vice President, Digital Marketing
Internal Promotion Reinforces Crescent's Continued Investment in Building One of Hospitality's Leading Commercial Organizations FAIRFAX, Va., Aug. 27, 2026 /PRNewswire/ -- Crescent Hotels & Resorts today announced the…
BCD announces planned leadership transitions to accelerate growth, innovation and client value
BCD Travel is reshaping its C-suite with three new appointments effective late 2026 and early 2027, including an external hire from FCM, as two longtime executives retire after nearly five decades of combined service.
Tripadvisor 2026 Mid-Year Experiences Trends Report
Tripadvisor H1 2026 booking data shows craft classes up 88%, eco tours up 62%, and off-the-beaten-path destinations growing twice as fast as top-100 locations.
The Hotel Worker Inside Your AI Decision
A former hotel worker argues that AI should eliminate drudge work to free staff for high-value guest interactions, not cut headcount, warning that cost-only thinking destroys service quality and accelerates turnover.
U.S. Travel Honors Destination Marketers with 2026 ESTO Awards
U.S. Travel Association named 2026 ESTO Award winners across 10 categories at its 42nd annual conference in Philadelphia, honoring DMOs and state tourism offices for creative destination marketing.