Choice Hotels International Continues Upscale Momentum with New Openings Across Cambria Hotels and Ascend Collection
Why this matters
Hospitality has separated by chain scale and demand segment, with luxury and resort outperforming and select-service holding pricing power on a leaner cost base. New construction starts remain at multi-decade lows, which has supported in-place RevPAR and made conversions of soft-branded flags an increasingly active part of transaction velocity. For sponsors with operational expertise, the sector continues to offer one of the more compelling income-plus-appreciation profiles available across CRE.
Editorial analysis · Real Estate Trail Editorial
On the RET wire
- Disclosed hospitality deal value tracked in September 2026: $5B across 15 reported transactions. All Hospitality coverage →
- 9 stories mentioning Choice Hotels on the wire in the past 90 days. Choice Hotels coverage →
Computed from Real Estate Trail’s own tracked coverage
Choice Hotels opens six upscale properties across Cambria Hotels and Ascend Collection, growing its U.S. upscale portfolio to 300+ open hotels with nearly 150 in the pipeline.
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