Macerich Sees Mall Advertising as Compelling Opportunity for Real Time Engagement
Macerich’s Petra Maruca says advertisers leverage the REIT’s spaces to engage consumers along the path to purchase.
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Macerich’s Petra Maruca says advertisers leverage the REIT’s spaces to engage consumers along the path to purchase.
Macerich has abandoned the RH luxury retail complex once planned for the vacant Neiman Marcus building at Walnut Creek's Broadway Plaza, with Chief Executive Officer Jackson Hsieh telling analysts the center is short…
“No one is building new regional malls, and roughly 90 percent of our go-forward NOI comes from Class A assets and the best retailers of the world.” So said Jackson Hsieh , president and CEO of Macerich , early on dur…
Santa Monica-based REIT raises its NOI ceiling and reports $1.3 billion in completed dispositions as record leasing momentum reshapes its Class A mall portfolio. Macerich is doubling down on the Class A mall thesis. T…