10Y UST4.99%-0.20%30Y MTG7.24%-1.09%SOFR3.94%-0.25%VNQ$93.43+1.79%XLRE$42.85+1.72%FED FUNDS3.88%
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Multifamily Dive · Multifamily

Your next prospect is still scrolling: 3 steps to drive ROI from social ad spend

Via Multifamily Dive · September 14, 2026
Compiled by Real Estate Trail Editorial · September 14, 2026

Why this matters

Multifamily has been the most actively underwritten sector through the rate cycle, with cap rate compression resuming in Sun Belt and gateway markets as 2024-2025 deliveries roll off and refinance demand on 2021-vintage bridge loans clears. Transaction velocity is up modestly, concentrated in stabilized Class A and grocery-adjacent garden assets. Allocators continue to favor residential for its income durability and its insulation from secular demand questions that still hang over commercial sectors.

Editorial analysis · Real Estate Trail Editorial

On the RET wire

Computed from Real Estate Trail’s own tracked coverage

Excerpt from Multifamily Dive:
Today’s renters aren’t looking for their next home in one place or on a single platform. Instead, they are tapping into a wide range of sources.
Read the full article at Multifamily Dive →

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