Using AI to Teach the Most Human Skill: Sowon Kim on Difficult Conversations
Why this matters
The integration of AI in training for interpersonal skills within the hospitality sector underscores a significant shift in how institutions are addressing workforce challenges. As the industry grapples with a post-pandemic recovery, the emphasis on enhancing human-centric skills such as empathy and effective communication is critical. This trend signals a recognition among institutional investors and operators that the quality of service can directly impact customer retention and brand loyalty, which are vital for long-term profitability. Moreover, the focus on leadership development, particularly through initiatives like the Women in Leadership programme, highlights an evolving approach to talent management. Institutions are increasingly aware that fostering diverse leadership not only enhances decision-making but also aligns with broader societal expectations regarding equity and inclusion. From a capital markets perspective, these developments may influence investment strategies, as funds that prioritize operational excellence and workforce development could yield better performance metrics. As the hospitality sector continues to adapt to changing consumer preferences, the ability to cultivate strong interpersonal skills among leaders may become a key differentiator, potentially affecting future capital flows into the sector.
Editorial analysis · AI-assisted
On the RET wire
- Disclosed hospitality deal value tracked in June 2026: $3.8B across 20 reported transactions. All Hospitality coverage →
Computed from Real Estate Trail’s own tracked coverage
EHL's Dr Sowon Kim uses AI-powered role-play avatars to train hospitality leaders in high-stakes interpersonal skills, and discusses loneliness, empathy, and her Women in Leadership programme.
External link. Real Estate Trail does not republish source content.
Related coverage — Hospitality
HYATT REGENCY DALLAS NAMES LANCE MARRIN GENERAL MANAGER
DALLAS, July 24, 2026 /PRNewswire/ -- The Hyatt Regency Dallas is pleased to announce the appointment of Lance Marrin as its new General Manager. A respected hospitality leader, Lance brings more than 38 years of expe…
LaPlaya Beach & Golf Resort Splashes Into Summer with Draper James and POLYWOOD Partnership
New, Seasonal 'Après Sea' Program Celebrates Refined Leisure with Curated Spaces and Southern Charm NAPLES, Fla., July 24, 2026 /PRNewswire/ -- LaPlaya Beach & Golf Resort, managed by Noble House Hotels & Resorts, tod…
30-Story Dual-Branded Austin Hotel on Way
The Smash ATX bar is slated for demolition. In its place…a dual-branded Hilton hotel. Peachtree and Merritt Development are joining forces on the project, which will be an Embassy Suites by Hilton and Tempo by H…
The Hotel Guest Journey No Longer Starts with Google
Travelers now discover hotels via TikTok, Instagram, and AI tools like ChatGPT before ever reaching a hotel website, forcing marketers to build presence across multiple platforms.
Google, Take the Wheel (And the Budget): Navigating Ads’ Hands-Off Future for Hotels
The article warns individually branded hotels against adopting Google's AI Max, citing risks of irrelevant keyword matching and misdirected traffic to competitor properties under shared brand URL structures.
The EU fined Google for burying its rivals in hotel search. The hotel was never one of them
The EU's €460M fine against Google for favoring its own travel products will reshape hotel search results, with every proposed remedy giving more page to OTAs, not hotel websites.