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Hospitality Net · Hospitality

Using AI to Teach the Most Human Skill: Sowon Kim on Difficult Conversations

Via Hospitality Net · June 10, 2026

Why this matters

The integration of AI in training for interpersonal skills within the hospitality sector underscores a significant shift in how institutions are addressing workforce challenges. As the industry grapples with a post-pandemic recovery, the emphasis on enhancing human-centric skills such as empathy and effective communication is critical. This trend signals a recognition among institutional investors and operators that the quality of service can directly impact customer retention and brand loyalty, which are vital for long-term profitability. Moreover, the focus on leadership development, particularly through initiatives like the Women in Leadership programme, highlights an evolving approach to talent management. Institutions are increasingly aware that fostering diverse leadership not only enhances decision-making but also aligns with broader societal expectations regarding equity and inclusion. From a capital markets perspective, these developments may influence investment strategies, as funds that prioritize operational excellence and workforce development could yield better performance metrics. As the hospitality sector continues to adapt to changing consumer preferences, the ability to cultivate strong interpersonal skills among leaders may become a key differentiator, potentially affecting future capital flows into the sector.

Editorial analysis · AI-assisted

Excerpt from Hospitality Net:
EHL's Dr Sowon Kim uses AI-powered role-play avatars to train hospitality leaders in high-stakes interpersonal skills, and discusses loneliness, empathy, and her Women in Leadership programme.
Read the full article at Hospitality Net

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