Using AI to Teach the Most Human Skill: Sowon Kim on Difficult Conversations
Why this matters
The integration of AI in training for interpersonal skills within the hospitality sector underscores a significant shift in how institutions are addressing workforce challenges. As the industry grapples with a post-pandemic recovery, the emphasis on enhancing human-centric skills such as empathy and effective communication is critical. This trend signals a recognition among institutional investors and operators that the quality of service can directly impact customer retention and brand loyalty, which are vital for long-term profitability. Moreover, the focus on leadership development, particularly through initiatives like the Women in Leadership programme, highlights an evolving approach to talent management. Institutions are increasingly aware that fostering diverse leadership not only enhances decision-making but also aligns with broader societal expectations regarding equity and inclusion. From a capital markets perspective, these developments may influence investment strategies, as funds that prioritize operational excellence and workforce development could yield better performance metrics. As the hospitality sector continues to adapt to changing consumer preferences, the ability to cultivate strong interpersonal skills among leaders may become a key differentiator, potentially affecting future capital flows into the sector.
Editorial analysis · AI-assisted
On the RET wire
- Disclosed hospitality deal value tracked in June 2026: $3.8B across 20 reported transactions. All Hospitality coverage →
Computed from Real Estate Trail’s own tracked coverage
EHL's Dr Sowon Kim uses AI-powered role-play avatars to train hospitality leaders in high-stakes interpersonal skills, and discusses loneliness, empathy, and her Women in Leadership programme.
External link. Real Estate Trail does not republish source content.
Related coverage — Hospitality
The GDS Still Runs the Business Trip, Are Hotels Repeating Black Hat SEO with GEO?, Where AI Should Decide, Recommend and Stop
Friday brought Markus Busch on Sabre's GDS hotel reservations growing 8% in Q2 with corporate travel at 45% of volume, Cogwheel's Stephanie Sparks Smith and Michael Curran warning hotels against repeating black hat SE…
Your Hotel's Sales Strategy Is Being Written by Your Top 20 Accounts
A framework for auditing hotel corporate accounts across net contribution, displacement, concession density, and renewal risk reveals that top accounts often shape strategy more than any plan document.
Celebrating Hospitality Excellence: 2026 GuestRevu GREAT Awards Europe, America & APAC Winners Announced
GuestRevu's GREAT Awards, based on 85,000+ reviews from 750+ properties across 60 countries, named winners across Europe, Americas, and APAC at a London ceremony.
The Human-in-the-Loop Hotel: Where AI Should Decide, Recommend and Stop
A framework for GMs to decide when AI should act autonomously, recommend, or defer to a human, using reversibility, cost of mistakes, and data readiness as the key criteria.
Mastering "Strategy Capital": The Definitive Corporate Mindset for Hospitality’s Next Era
The article frames "Strategy Capital" as the essential corporate mindset for 2026-2027, built on integrating asset-light portfolios, AI-driven distribution, and industrial-scale automation.
Blue Ocean Strategy as a Catalyst for Market Growth
Opinion piece arguing hotels should apply Blue Ocean Strategy by co-creating off-property experiences with local artisans and external partners to build brand loyalty and unlock new revenue.