The Five Customer Service Experiences Customers Think Are Most Important

Why this matters

The findings from the annual customer experience (CX) research highlight critical service priorities that could influence institutional investment strategies within the hospitality sector. As customer expectations evolve, the emphasis on kind staff, convenience, knowledgeable employees, first-contact resolution, and fast response times signals a shift in operational focus that could impact property performance and, consequently, capital flows. For institutional investors, these service attributes may dictate the competitive positioning of hospitality assets. Properties that prioritize these elements are likely to enhance guest satisfaction and retention, thereby improving occupancy rates and revenue per available room (RevPAR). This could lead to a more favorable risk-return profile for investors. Moreover, as lenders assess the viability of hospitality investments, an understanding of these service priorities may inform underwriting criteria. Properties that align with customer expectations may attract more favorable financing terms, reflecting a broader trend in lending conditions that increasingly favor operational excellence. In summary, the research underscores the importance of aligning asset management strategies with evolving consumer preferences, which could ultimately shape capital deployment and market positioning in the US hospitality sector.

Editorial analysis · AI-assisted

On the RET wire

• Disclosed hospitality deal value tracked in June 2026: $3.8B across 20 reported transactions. All Hospitality coverage →

Computed from Real Estate Trail’s own tracked coverage

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