Holiday Inn Express by IHG Taps Brooke Averick and Connor Wood for "Unpacking" Campaign, Bringing Analog Connection Back to the Breakfast Table
Why this matters
Commercial real estate continues to digest a multi-year reset in cost of capital. Transaction velocity is below the 2019-2021 trend but improving, cap rates have stabilized across most stabilized property types, and the bid-ask gap has narrowed materially in the past two quarters. Sponsors with permanent capital and operating platforms have an advantage in the current execution environment. Atlanta multifamily concessions have started to compress in the Inner Perimeter, and industrial demand along the I-85 corridor remains durable. Office bifurcation is pronounced. The next twelve months will continue to reward underwriting discipline and operational sophistication over balance-sheet aggression.
Editorial analysis · Real Estate Trail Editorial
On the RET wire
- The twelfth Atlanta story tracked on the wire in November 2026. All Atlanta coverage →
- 20 stories mentioning IHG on the wire in the past 90 days. IHG coverage →
Computed from Real Estate Trail’s own tracked coverage
New survey crowns the "morning debrief" a beloved ritual – brought to life over breakfast with a limited-edition card game and the signature tastes of Costa Coffee and smartwater ATLANTA, Nov. 5, 2026 /PRNewswire/ --…
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