HousingWire
FirstTeam promotes Lauren Henss to chief marketing and strategy officer
Via HousingWire · August 27, 2026
Compiled by Real Estate Trail Editorial · August 27, 2026
Why this matters
Commercial real estate continues to digest a multi-year reset in cost of capital. Transaction velocity is below the 2019-2021 trend but improving, cap rates have stabilized across most stabilized property types, and the bid-ask gap has narrowed materially in the past two quarters. Sponsors with permanent capital and operating platforms have an advantage in the current execution environment. The next twelve months will continue to reward underwriting discipline and operational sophistication over balance-sheet aggression.
Editorial analysis · Real Estate Trail Editorial
Excerpt from HousingWire:
The brokerage cited brand modernization, agent centric tech work, and AI plans tied to its Purlin partnership.
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