Epique Realty CEO Josh Miller offers 3-point fix for agent tech adoption

Why this matters

The commentary from Epique Realty’s CEO on agent technology adoption underscores persistent friction in the US real estate sector’s digital transformation. Institutional investors and capital allocators should read this as a cautionary signal about the uneven integration of technology in CRE brokerage and asset management workflows. Despite significant capital deployment into proptech, the gap between investment and actual usage suggests inefficiencies that could dampen operational productivity and delay value creation. This disconnect also reflects broader challenges in aligning technology solutions with frontline user needs, particularly among agents whose adoption drives transaction velocity and data quality. For lenders and fund managers, underutilized tech platforms may translate into less reliable market intelligence and slower deal execution, complicating underwriting and portfolio management. Miller’s proposed “three-point fix” implicitly acknowledges that capital alone is insufficient; successful digital adoption requires strategic change management and user-centric design. In a market where cost control and speed are paramount amid rising interest rates and tightening lending conditions, the ability to harness technology effectively could become a differentiator. Institutional players should monitor how these adoption challenges evolve, as they have direct implications for operational resilience and the scalability of CRE platforms.

Editorial analysis · AI-assisted

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