Corvidae AI delivers RS Group PLC 6% more Paid Search revenue on 5% less ad spend
Why this matters
Commercial real estate continues to digest a multi-year reset in cost of capital. Transaction velocity is below the 2019-2021 trend but improving, cap rates have stabilized across most stabilized property types, and the bid-ask gap has narrowed materially in the past two quarters. Sponsors with permanent capital and operating platforms have an advantage in the current execution environment. The next twelve months will continue to reward underwriting discipline and operational sophistication over balance-sheet aggression.
Editorial analysis · Real Estate Trail Editorial
Four-month Italy pilot lifted return on ad spend by 12% and is now being rolled out worldwide, after Corvidae's cookieless tracking captured £193m more revenue than Adobe Analytics across the group's global properties…
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