CBL, Greystar Adding Mixed-Use Project to Franklin Mall

Why this matters

The joint venture between CBL Properties and Greystar to develop a mixed-use project at a suburban mall signals a continued recalibration of retail assets within institutional portfolios. As traditional enclosed malls face structural headwinds from e-commerce and shifting consumer preferences, the addition of residential units alongside retail and restaurant space reflects a strategic pivot toward experiential, amenity-rich environments that can drive foot traffic and diversify income streams. This move underscores the growing institutional appetite for mixed-use redevelopment as a value-enhancement strategy in retail-heavy markets, particularly in suburban nodes with favorable demographics. From a capital-markets perspective, the partnership between a retail-focused REIT and a multifamily operator highlights the increasing cross-sector collaboration necessary to reposition assets amid evolving fundamentals. It also suggests that lenders and equity providers remain willing to back complex, mixed-use projects that blend residential and retail components, provided they can demonstrate stable demand and income diversification. For allocators, this development exemplifies how institutional capital is adapting to the bifurcation within retail real estate—favoring projects that integrate housing and lifestyle elements to mitigate vacancy risk and enhance long-term resilience.

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On the RET wire

• Disclosed retail deal value tracked in August 2026: $2.7B across 94 reported transactions. All Retail coverage →
• 18 stories mentioning Greystar on the wire in the past 90 days. Greystar coverage →

Computed from Real Estate Trail’s own tracked coverage

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