Trust & Will report finds growing demand for adviser-led estate planning
Why this matters
The increasing expectation among Americans for financial advisers to manage estate planning signals a subtle but meaningful shift in wealth management practices that could ripple into commercial real estate capital flows. As investors seek more integrated advisory services, firms that can offer comprehensive estate planning alongside traditional financial advice may strengthen client retention and attract high-net-worth individuals with complex asset portfolios, including real estate holdings. This trend suggests a potential uptick in demand for tailored CRE investment vehicles that align with estate planning strategies, such as private real estate funds or direct ownership structures optimized for wealth transfer. For institutional allocators, the growing emphasis on adviser-led estate planning underscores the importance of partnering with capital sources that understand the intersection of legacy planning and real asset allocation. It may also influence lending conditions, as borrowers with sophisticated estate strategies could command more favourable terms or bespoke financing solutions. Overall, this development points to a maturation of the investor base, where capital deployment decisions increasingly factor in long-term wealth preservation, potentially affecting sector fundamentals and market positioning in US commercial real estate.
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A growing share of Americans now expect financial advisers to handle estate planning, and many would consider switching firms if they do not, according to Trust & Will ‘s 2026 Financial Advisor Report. The surve…
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