Survey: 72% of Americans Don't Know They Can Buy an Air Purifier With Pre-Tax HSA/FSA Dollars

Why this matters

This survey underscores a subtle but telling disconnect between consumer awareness and the evolving scope of health-related spending, with potential implications for real estate investors focused on tenant amenities and building health standards. The finding that a large majority of Americans, including those with health savings accounts (HSAs) or flexible spending accounts (FSAs), are unaware that air purifiers qualify for pre-tax purchases suggests underutilized demand for indoor air-quality improvements. For institutional landlords and developers, this signals an opportunity to integrate or market enhanced air filtration systems as a value-add that aligns with tenant health priorities and cost-saving incentives. From a capital-markets perspective, the data point hints at a broader shift in how health and wellness considerations are influencing CRE fundamentals. As environmental quality becomes a more explicit factor in tenant retention and leasing decisions, properties that can credibly demonstrate superior indoor air quality may command a premium or experience lower vacancy risk. Moreover, lenders and investors may increasingly scrutinize building health features as part of underwriting, given their growing relevance to operational resilience and tenant satisfaction. The survey’s insights reinforce the growing intersection of health policy, consumer behavior, and real estate asset positioning in the US market.

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